 |
|
Maximising Returns in Events Planning
|
|
|
|
|
|
|
|
|
 |
 |
|
| |
Expo Exclusive - Seminar & Networking Series
Sun Zi's Art of War
in Maximising Returns in Events Planning |
16 October 2009, Friday, 8.30am to 5.30pm
Singapore Expo Conference Halls A-F
(Foyer 1, Level 2)
$150 (before GST) per ticket
Seats are limited! Register by 15 October 2009. |
|
 |
Introduction
Globalisation has drastically changed the way events are managed and conducted today. The changes in the marketplace and demanding needs of customers require organisations to be armed with the right sales and marketing strategies, thought-processes and tactics to triumph. |
The new economic climate requires event organisers to deliver:
• Profitable events
• Sustainable sales
• Maximum ROI
Course Objectives
This full day session will:
• Unleash the BUSINESS WARRIOR in you to win, generate and
maximise ROI for your events
• Highlight key learnings from Sun Zi to attain victory in event
management
Who Should Attend?
Middle to senior-level managers who need to plan and organize small and large-scale events, including
• Sales & marketing managers
• Exhibition & Project managers
• Meeting & event planners
• Destination Management Companies (DMCs)
• Professional Conference Organisers (PCOs)
• Professional Exhibition Organisers (PEOs) |
|
Speaker Profile:
Alan Go
Managing Director of CMCresco Pte Ltd
A strong proponent of Sun Zi Art of War, Alan Go has over 15 years of sales, marketing and business development experience in the MICE, B2B trade services, education, IT and finance services sectors. His training is highly practical, engaging and relevant to the daily management of sales, marketing and revenue processes. A highly motivated trainer, he specialises in the business psychology of customers and strategies to increase mindshare, market share and market creation.
Terms & Conditions
• Registration is accepted on a first-come-first-served basis
• Refunds are not allowed
• Transfer of tickets is permitted. Please provide details of the substitute
delegate at least 3 days before the event
• Registration will be accepted only with complete contact details & full
payment
• Programme & other event details will be emailed to you upon confirmation of
registration
• For cheque payment, please make payable to "Singex Venues Pte Ltd" and
mail to 1 Expo Drive #01-01 Singapore Expo, Singapore 486150. Attention to
Karen Tham. Seats are only confirmed upon receipt of full payment
• If you require an invoice to be mailed to you, please send your request to
karentham@singaporeexpo.com.sg
For enquiries, please email karentham@singaporeexpo.com.sg or
call 9199 0606. |
|
|
 |
|
